Hong Kong Bus Ads | KMB Bus Advertising

Bus Advertising

  • Maximum Reach: 4,000+ buses covering 97% of HK population#.
  • Highly Visible & Impactful: Achieved 65% recall in past 7 days*, highest amongst all OOH. Bus ad carried by 430+ bus routes reaching the owners and drivers of 570K+ private cars in HK^.
  • Frequency & Mobility: operating 18hrs+ with 69 Cross Harbour Routes and 365 KLN / NT routes^.
  • Captive Environment: Engage with a captive audience during their daily journey where dwell time and frequency is high.


Source: #Census Department 2023 | *Media and Products tracking Survey W1 2023, GroupM Nexus | ^Transport Department 2023

  • Branding

    Branding

    Dominant street-level visibility with buses constantly on-the-move

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  • Impact

    Impact

    Sheer size of bus ads command attention and awareness

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  • Frequency

    Frequency

    Repeat high exposure frequency builds campaign momentum

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  • Captive

    Captive

    Engage with potential customers during their daily commute

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